CPongPing – Create Novel Marketing Campaigns

What is CPongPing?

CPongPing is a ground-breaking interactive mobile marketing solution that allows to capture responses or opinion from consumers/audience via mobile phones and engage them in targeted, personalized promotional activities whether or not a customer database exists. A consumer initiates a dialogue with a product/service provider (pong), which is immediately followed by a response (ping) and the interaction evolves into a continuous dialogue. For example, media companies and advertising agencies use it for competition and promotion interaction with their target audience.

Why CPongPing?

CPongPing is a unique solution that enables novel, targeted, personalized mobile interaction via a new channel, extending the reach of marketing efforts and thus generating additional revenue stream. The solution allows to leverage personal information that is built up during interaction thus increasing consumer understanding to match their needs. At the same time, CPongPing enables a unique, low cost distribution channel.

Who Benefits from CPongPing?

Organizations that want to use innovative ways of interacting with their audience and create novel marketing campaigns. Industries include media (publishing and broadcasting); advertising agencies and third parties undertaking marketing campaigns; and companies selling branded consumer products.